The beauty of being featured on podcasts and in the press is that it can serve you and your brand in multiple ways - from your future client's first impression to creating raving fans and loyal customers.
Being featured in podcasts and press places your company front and center, introducing your brand to new people. And nothing builds credibility quite like being covered in the news. Journalists and podcasters interview experts, after all.
Through these opportunities, you build the "know, like, and trust factor" with your target audience, making them ready and excited to buy from you! And you have an invaluable piece of content you can use throughout your marketing and sales for years to come.
You can turn every interview opportunity into a strategic asset for your brand.
Are you looking to ace your interviews with podcasters and journalists, and build your confidence on (and off) camera?
You'll learn how to extend the life of the news coverage you receive so you reap the benefits over and over again.
Maximize your visibility and credibility.
Understanding how podcasters and press work allows you to cultivate mutually beneficial relationships so that you become a go-to resource for them more than once.
Build genuine relationships with interviewers.
You don't have full control over what others say, write, or publish. Learning a few key strategies will help you get your key points across every time.
Get your message across in every interview.
Confidence comes from knowing who you are, what you want, and what you stand for.
You know that badass business woman you admire who boldly shares her thoughts? You know *the one.*
Be crystal clear on what you're going to say.
What if you could...
woah, that's true.
Our virtual media training teaches you tried and true strategies that allow you to show up with authenticity and confidence in any interview format.
She's not winging it, and neither should you.
The podcast interviews you do today have the power to increase your chances of being featured in the national press.
Your future customers are listening. So are journalists.
- 70% of journalists regularly listen to podcasts
- 50% of them have followed up with a guest for a story
How will you show up differently for your podcast interviews knowing that journalists are listening?
Source: PRSA
This 2-hour training will equip you with proven strategies and resources to maximize the impact, value, and reach of your invaluable interview opportunities.
Virtual Media Training
you're gonna love
Master approaches for any format of interview, along with ways to avoid tech mishaps (which can put a real damper on your interview experience).
Learn Interview Best Practices & Tech Tips
Practice super smart ways to make sure you cover your key points all while navigating ANY question. Yes, even the tough ones!
Discover Strategies for Staying on Message
Learn how to confidently create key messages that resonate with your audience (while staying true to yourself and your brand).
Expertly Craft Your
Talking Points
This Training is Focused on Getting You Results in 3 Core Ways
"I knew absolutely nothing about preparing for and navigating interviews with journalists prior to my Media Training with Chloe. Now, I feel really confident to participate in an interview with journalists. We will be able to help so many more families with potty training by leveraging the media to build brand awareness."
- Sarah Mechling, Co-Founder of Potty Made Possible
"It is evident that Chloe genuinely wants you to use her insight and strategies to propel your passion and business forward."
"I knew absolutely nothing about preparing for and navigating interviews with journalists prior to my Media Training with Chloe. Now, I feel really confident to participate in an interview with journalists. We will be able to help so many more families with potty training by leveraging the media to build brand awareness."
- Sarah Mechling, Co-Founder of Potty Made Possible
>> Check out Sarah's in-studio interview on Bloom TV (Tampa Bay's only daily show hosted by NBC).
With my virtual media training, you won’t just be prepared—you’ll be positioned to shine.
What is the investment?
well, this sounds amazing.
I'm on a mission to make these best practices more accessible to female solopreneurs and small business owners.
Most PR agencies charge up to $20,000 for media training.
DID YOU KNOW?
I'm all about over delivering to help you get results. In addition to the 2-hour training, you also get:
Now it's time for some bonuses!
Each interview opportunity is unique and preparing for them requires personalization. Our template will make sure you're intentionally approaching each interview and putting your best foot forward.
Interview Prep Template
Bonus One
VALUE $575
Included!
Amplifying the coverage you get is KEY to maximizing this incredibly valuable content. You'll receive a checklist of what do with the coverage once it publishes, so that the ROI lasts for years.
Promotion Recommendations
Bonus Two
VALUE $497
Included!
- Pam Beron, Owner, Highest Potential Pathways
"When I knew I would be a guest on several podcasts, I turned to Chloe due to her extensive background and experience in public relations. By working with Chloe and implementing her methods, I was able to solidify and tailor my message for each audience while staying true to myself and my business. I felt prepared and confident going into each interview, knowing what I wanted to share and how to keep my message on point. If you're looking to grow your business awareness through podcasts, publications, or broadcast interviews, you need Chloe's media training!"
"I felt prepared and confident going into each interview."
>> Tune into Pam's interview on the HERSelf podcast.
We're so confident that you'll walk away with invaluable insights that we're offering a 90-day 100% money back guarantee.
Your investment is fully backed by our satisfaction guarantee.
risk free
Being featured in the news and on podcasts will give you more exposure to new people. If you're not ready for that, this isn't for you.
You aren't ready to grow your audience.
I’m all for challenging the status quo and helping you use your voice for positive change. No room for vindictive name-bashing here!
You don't want to be part of the solution.
It's important to understand what journalists and podcasters want so you can meet them half way.
You can't commit to seeing journalists as people.
It's hard to create messages that resonate with the right people when you don't know who they are. No shame here, it takes time to figure this out!
You aren't clear on who you serve or why you serve them.
This is not for you if...
but will this work for me?
The benefits of nailing the interview goes far beyond the interview itself.
You are ready for PR to elevate your business.
People can tell when you're not excited about what you're talking about.
You are passionate about what you do.
The training is jam-packed with everything you actually need to know, and nothing that you don't.
You can commit 2 hours to the training.
You understand the audience you are serving and how you are helping to solve their problems.
You already know your niche and offers.
This is for you if...
but will this work for me?
Hi, I'm Chloe Dechow! A marketing and PR agency executive turned business coach, a brand visibility expert, and the founder of West Haven, where I help impact-driven business owners build their authority in an authentic way.
I have more than a decade of experience providing strategic guidance to founders and c-level execs at Fortune 500 companies. I've worked with companies of all shapes and sizes. From Goliaths like Crayola and Kelly Services, to startup app developers, boutique architects, and citywide events including the Austin Trail of Lights.
I've collaborated on stories with local, national, business, and trade publications - along with podcasters and broadcast outlets. Clients of mine have been published in Fast Company, Forbes, USA Today, Chicago Tribune, Austin American-Statesman, HERSelf Podcast, CultureMap, Education Week, Eater, NBC, ABC, and CBS, just to name a few.
As a former agency executive turned business coach, I've trained dozens of
c-suite leaders and company founders.
Why learn from me?
Using our checklist, you'll know what to do with a piece of coverage once it goes live, so that the ROI lasts for years.
Recs for promoting your features.
With the presentation slides, Zoom recording, interview prep template, and dress with confidence guide, you'll have resources you can reference every time you have an interview.
Resources for preparing.
You'll learn three key strategic ways to make sure you get your talking points across and can answer any question thrown at you.
Strategies for nailing your message.
You'll get my undivided attention and personalized recommendations, along with an opportunity to practice and get your questions answered.
Live, one-on-one virtual media training.
When you invest in this training, you get these things:
ok, let's recap!
I'm ready. Let's go!
get started today
With this TRAINING, you can.
See your name and company in headlines highlighting your expertise and the positive impact you're making.
Spend less time stressing about what you're going to say.
Feel confident in your ability to show up and share your unique message.
Have less anxiety and fear about how to navigate tough questions.
Gain more credibility and visibility for you and your brand.
Share your message with the people who need to hear it most.
Strategically use podcast and press interviews in your marketing and sales to grow your business.
Imagine if you could...
